Home Research
Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Haider, Raiyan, Shaif, Md. Farhan Israk, Ahmed, Raiyan, Nafi, Nahid Hasan, Sumon, Mahmudul Reza and Rahman, Mushfiqur (2025) Assessing the impact of influencer marketing on brand value and business revenue: An empirical and thematic analysis. International Journal of Science and Research Archive, 16 (2). pp. 471-482.
Haider, Raiyan, Shaif, Md. Farhan Ishrak, Ahmed, Raiyan, Nafi, Nahid Hasan, Sumon, Mahmudul Reza and Rahman, Mushfiqur (2025) The influence of social media branding on consumer purchase behavior: A comprehensive empirical and thematic analysis. International Journal of Science and Research Archive, 16 (2). pp. 460-470.