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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Komodromos, Marcos
ORCID: 0000-0002-2910-6541, Masouras, Andreas
ORCID: 0000-0001-8989-3930, Anastasiadou, Sofia and Vassiliou, Marios
ORCID: 0000-0002-7516-980X
(2025)
Marketing Simulations in Strategic Decision-Making: A Comprehensive Literature Review.
In:
Navigating Simulations in Marketing for Strategic Success.
IGI Global, pp. 43-62.
ISBN 9798337331430
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