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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Komodromos, Marcos
ORCID: 0000-0002-2910-6541, Vassiliou, Marios
ORCID: 0000-0002-7516-980X, Masouras, Andreas N., Papalexandris, Stylianos
ORCID: 0000-0001-9248-2067 and Anastasiadou, Sofia D.
ORCID: 0000-0001-6404-5003
(2026)
Mapping AI’s Impact on MarCom: A Multifaceted Strategic Framework Through Literature Analysis.
Journal of Global Marketing
.
ISSN 0891-1762
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