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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Donlan, Leah K
ORCID: 0000-0002-1320-2803
(2014)
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship.
Sport, Business and Management: An International Journal, 4
(1).
pp. 6-25.
ISSN 2042-678X
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