Welcome to

Lancashire Online Knowledge

Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson


Items where Author is "Komodromos, Marcos"

[Atom feed] Atom [RSS2 feed] RSS
[BatchList tool] Batch List
Group by: Item Type | No Grouping
Number of items: 4.

Komodromos, Marcos orcid iconORCID: 0000-0002-2910-6541, Vassiliou, Marios orcid iconORCID: 0000-0002-7516-980X, Masouras, Andreas N., Papalexandris, Stylianos orcid iconORCID: 0000-0001-9248-2067 and Anastasiadou, Sofia D. orcid iconORCID: 0000-0001-6404-5003 (2026) Mapping AI’s Impact on MarCom: A Multifaceted Strategic Framework Through Literature Analysis. Journal of Global Marketing . ISSN 0891-1762

Komodromos, Marcos orcid iconORCID: 0000-0002-2910-6541, Masouras, Andreas orcid iconORCID: 0000-0001-8989-3930, Anastasiadou, Sofia and Vassiliou, Marios orcid iconORCID: 0000-0002-7516-980X (2025) Marketing Simulations in Strategic Decision-Making: A Comprehensive Literature Review. In: Navigating Simulations in Marketing for Strategic Success. IGI Global, pp. 43-62. ISBN 9798337331430

Komodromos, Marcos, Masouras, Andreas, Harkiolakis, Tatiana, Vassiliou, Marios and Costanian, Mekerdich Mike (2025) Empowering students with modern pedagogical approaches: a case study on the fourth industrial revolution in the wake of coronavirus disease 2019. International Journal of Technology Enhanced Learning, 17 (4). pp. 458-476. ISSN 1753-5255

Komodromos, Marcos, Vassiliou, Marios and Masouras, Andreas N. (2025) MAPPING AI'S IMPACT ON MARCOM:A MULTIFACETED STRATEGIC FRAMEWORK THROUGH LITERATURE ANALYSIS. 18th Annual Conference of the EuroMed Academy of Business CONFERENCE READINGS BOOK PROCEEDINGS, 18 . pp. 1143-1152. ISSN 2547-8516 (Submitted)

This list was generated on Sat Jul 18 11:36:46 2026 UTC.