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Komodromos, Marcos
ORCID: 0000-0002-2910-6541, Vassiliou, Marios
ORCID: 0000-0002-7516-980X, Masouras, Andreas N., Papalexandris, Stylianos
ORCID: 0000-0001-9248-2067 and Anastasiadou, Sofia D.
ORCID: 0000-0001-6404-5003
(2026)
Mapping AI’s Impact on MarCom: A Multifaceted Strategic Framework Through Literature Analysis.
Journal of Global Marketing
.
ISSN 0891-1762
Komodromos, Marcos, Vassiliou, Marios and Masouras, Andreas N. (2025) MAPPING AI'S IMPACT ON MARCOM:A MULTIFACETED STRATEGIC FRAMEWORK THROUGH LITERATURE ANALYSIS. 18th Annual Conference of the EuroMed Academy of Business CONFERENCE READINGS BOOK PROCEEDINGS, 18 . pp. 1143-1152. ISSN 2547-8516 (Submitted)