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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Pillon, Francois and Hadjielias, Elias (2017) Strategic Account Management as a value co-creation selling model in the Pharmaceutical Industry. Journal of Business and Industrial Marketing, 32 (2). pp. 310-325. ISSN 0885-8624
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