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Image Credit Header image: Artwork by Professor Lubaina Himid, CBE. Photo: @Denise Swanson
Leonidou, Leonidas, Kvasova, Olga, Christodoulides, Paul and Tokar, Sergii (2019) Personality traits, consumer animosity, and foreign product avoidance: The moderating role of individual cultural characteristics. Journal of International Marketing . ISSN 1069-031X
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