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Items where Author is "Vassiliou, Marios"

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Vassiliou, Marios orcid iconORCID: 0000-0002-7516-980X (2025) Integrating Behavioural Thinking in Marketing Simulations:. In: Navigating Simulations in Marketing for Strategic Success. IGI Global, pp. 99-124. ISBN 9798337331430

Komodromos, Marcos orcid iconORCID: 0000-0002-2910-6541, Masouras, Andreas orcid iconORCID: 0000-0001-8989-3930, Anastasiadou, Sofia and Vassiliou, Marios orcid iconORCID: 0000-0002-7516-980X (2025) Marketing Simulations in Strategic Decision-Making: A Comprehensive Literature Review. In: Navigating Simulations in Marketing for Strategic Success. IGI Global, pp. 43-62. ISBN 9798337331430

Komodromos, Marcos, Masouras, Andreas, Harkiolakis, Tatiana, Vassiliou, Marios and Costanian, Mekerdich Mike (2025) Empowering students with modern pedagogical approaches: a case study on the fourth industrial revolution in the wake of coronavirus disease 2019. International Journal of Technology Enhanced Learning, 17 (4). pp. 458-476. ISSN 1753-5255

Komodromos, Marcos, Vassiliou, Marios and Masouras, Andreas N. (2025) MAPPING AI'S IMPACT ON MARCOM:A MULTIFACETED STRATEGIC FRAMEWORK THROUGH LITERATURE ANALYSIS. 18th Annual Conference of the EuroMed Academy of Business CONFERENCE READINGS BOOK PROCEEDINGS, 18 . pp. 1143-1152. ISSN 2547-8516 (Submitted)

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