Abstract

Regardless of sector or industry, loyalty and retention amongst employees have proven to be a significant challenge for businesses around the world which has also included MTN Nigeria. Therefore, the purpose of this paper was to identify factors influencing the retention and loyalty of employees in MTN Nigeria. The research explored the areas of work-life balance, organisational culture, career development programs, and compensation packages. A survey questionnaire method was adopted which included a sample of 54 participants from MTN Nigeria. The responses were retrieved via a 1–5 Likert Scale and analysed via SPSS analysis. The findings identified culture within MTN Nigeria as a prominent factor influencing employee retention. Additionally, work-life balance and career progression were also identified as major factors influencing employee retention. The findings also demonstrate how these identified factors can be synchronised to improve employee retention and loyalty. Additionally, the findings may guide organisations looking to improve employee retention by ensuring more comfortable, engaging and motivating working conditions within the business.