Abstract

With the development of advanced technologies that are reshaping our future, businesses around the globe are encompassing technologies within their business frameworks. One of the technologies that is reframing business practices is artificial intelligence (AI). Presently, AI has become an integral part of enterprise operations by driving innovation and competitiveness. It has also revolutionised businesses by improving their decision-making and operations, which has a positive impact on their performance and customer experiences. The present study aims to examine AI's future in enterprises by outlining the various dimensions of AI adoption in modern enterprises. Alongside, case studies of successful AI models of three tech giants (Google, Amazon, and Meta) are provided to further facilitate a practical understanding of the concepts that are underlying AI-driven enterprises. The study has managerial and practical implications, as it provides significant insights for the development and adoption of AI strategies for enterprises.