Abstract

Standardization in ageing societies must take account of the circumstances of older people. The circumstances may include challenges such as illness, poor or diminishing sensory ability, and reduced mobility. These are sometimes linked with reduced incomes, the loss of friends and family members, and difficulties in accessing support, care, and other services. It follows that even though standards are associated with the operation of commercial markets, they must also be about ethics and justice. This means that relevant standards must support the wellbeing of older people in relation to their needs and to their status as citizens and consumers.

The standards in question must be framed such that the quality (including accessibility and usability) and sustainability of products and services are maintained. This requires not just awareness of the varied circumstances of older people, but of how their hopes and wishes can differ from those of younger generations.

This chapter explores: (a) contexts where standards might be especially applicable to older people; (b) the nature of those standards; and (c) ways in which standards development processes can be improved so that the voices of older people are better heard. The challenges and opportunities for standards developers and end-users are addressed.